Commercial Operator
We help product
companies launch
with confidence.
We go in, take the commercial seat, and own the result. Strategy. Execution. Outcomes. No advisory. No deck and disappear.
We go in, take the commercial seat, and own the result. Strategy. Execution. Outcomes. No advisory. No deck and disappear.
Australia builds excellent products. A lot of them underperform commercially — not because the product is wrong, but because the go-to-market is.
Strong engineering paired with thin commercial capability. A founder who can build but not take it to market. A channel that takes margin without building demand. A sales process running on relationships rather than systems.
The usual answer is a consultant who hands over a strategy and disappears, or an agency running campaigns without commercial accountability. Neither closes the gap.
LaunchYard closes the gap.
From pre-revenue concept to exit. Competitive displacement. White label partnerships. Cross-market entry. Six engagements, every type represented.
Refrigeration Technologies' Viper range held the entire HVAC cleaning chemical category inside Actrol, Australia's leading refrigeration and HVAC trade distributor. Shelf, brand, trade relationships, all of it.
We entered with a full competing range rather than a single SKU, priced and positioned for the tradesperson, and took 56% of the category off the incumbent in a single move.
Every engagement starts with an honest conversation about your situation. Then we agree the right structure.
A 2 to 3 week diagnostic. We assess market position, channel structure, ICP, competitive landscape, and commercial gaps. You walk away with a written plan and a clear view of where the money is leaving the table. Actionable whether or not we keep working together.
Defined execution work. Launch planning, channel development, sales enablement, positioning, distributor strategy. You book the days, we deliver the work. Add the monthly retainer to keep momentum between working days.
We sit inside your business as your Commercial Operator. Own the GTM function, run the operating cadence, and are accountable for commercial outcomes. Stays in place until the system is running.
From the decision to launch through to a market that is working.
ICP definition, competitor landscape, channel structure, pricing strategy, and the commercial case for launch. The foundation everything else runs on.
End-to-end launch management. Timeline, channel sequencing, sales tools, distributor onboarding, and market entry coordination. We run it, not just plan it.
Identifying, qualifying, and building distributor and channel partner relationships. Margin structure, performance frameworks, and ongoing management.
Value proposition development, competitive positioning, pricing architecture, and the tools your sales team needs to close.
Channel strategy, retail buyer engagement, distributor identification, and launch coordination for Australian companies entering the US market.
Commercial due diligence support, investor-facing GTM story, and market evidence for founders preparing to raise. The commercial case, built to hold up under scrutiny.
B2B industrial, technical hardware, engineered systems, and building products primarily. Early stage to scale-up.
You have a product ready or close to ready, and need a commercial operator to take it to market — not a strategy deck.
You are entering a new market or channel and need someone who has done it before, on both sides of the Pacific.
You have a product in market that is not performing the way it should, and need an honest read on exactly why.
You are preparing to raise and need your commercial story and go-to-market evidence to hold up under investor scrutiny.
I have been employee one twice in physical product businesses — from specialty chemicals to building products to automotive. I have launched into distribution, sold into Home Depot, Lowe's and Bunnings, and taken companies from early revenue through to exit.
Most consultants come from agency land or large corporates. The advice sounds right and lands wrong — built for a different kind of company, with nobody accountable for what happens after the presentation.
I started LaunchYard because founders with good products deserve a partner who has actually done their job. I have been in the room when a product doesn't move and had to figure out why. I have negotiated distribution margins, managed channel conflict, rebuilt a sales process from scratch, and launched into markets that did not yet know they needed what we were selling.
I go in, take the commercial seat, and own the outcome. That is the whole offer.
Testimonial coming soon.
Testimonial coming soon.
Book a working session — not a discovery call.
One hour on your actual situation. We work out whether and how LaunchYard can help. No pitch, no pressure, no obligation.
Book a Working SessionOr email: info@launchyard.co